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Video▼ Bearish

How Nike fell of the pace in China

How Nike fell of the pace in China
EXHIBIT · i4.ytimg.com
KINDVideo
DIRECTION▼ Bearish
SOURCES1
ENTITIES3
STORY SIZESTANDALONE
FIRST SEEN
LAST UPDATE
STATEactive

01 THE MACHINE READ

WHY IT MATTERS.

Nike's China share loss signals local competition eroding a key growth market for the brand.

Nike's China franchise faces rising local competition
CATALYST TO WATCH

Next China sales update or guidance cut

MAIN RISK

Further share loss to domestic brands

FULL DISPATCH

Nike still has a huge presence in China. But now it risks falling behind the pack. Why? ► Enjoying FT content? Get a daily slice of the very best FT journalism with FT Edit. Free for 30 days then just £4.99 a month See if you get the FT for free as a student (http://ft.com/schoolsarefree) or start

02 THE STORY SO FAR

THE RECORD, IN ORDER.

STANDALONE ITEM — NOT YET FOLDED INTO A DEVELOPING STORY.

03 WHO'S INVOLVED

ENTITIES ON FILE.

CONTEXTChina
AFFECTEDConsumer

04 RECEIPTS

THE SOURCE RECORD.

1 SOURCES CONFIRMED
№ 01youtubeyoutube.com · PRIMARY2026-10-12 20:30 UTCOPEN RECEIPT →

05 PROPAGATION

WHAT THIS TOUCHES.

→CORRELATIONshares China, Consumer
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→CORRELATIONshares Consumer
CPI's release Wednesday will impact Social Security's 2027 COLA
2026-10-12 20:56 UTC
→CORRELATIONshares China
Yiren Digital Provides Update on Its CEO and Operations
2026-10-12 21:00 UTC
→CORRELATIONshares China
What if China keeps selling US Treasuries?
2026-10-12 21:04 UTC

KEEP READING THE MACHINE

OPEN THE MACHINE →THE PREDICTION LEDGER →

Summaries are generated and may contain errors — every claim links its sources.