We are bullish on humans. ~71% of consumers say they would question a human influencer's recommendation if they found out AI was used to create the content. ~45% say they would not knowingly trust or engage with an AI influencer at all. And, ~90% of consumers now expect brands

We are bullish on humans. ~71% of consumers say they would question a human influencer's recommendation if they found out AI was used to create the content. ~45% say they would not knowingly trust or engage with an AI influencer at all. And, ~90% of consumers now expect brands and creators to disclose when content is AI-generated. The reality is that in the age of AI, human-generated work and content is becoming increasingly rare, but humans value it even more than they did before. This is exactly why the brands winning right now are investing in real humans, at scale. AI is great for efficiency, but it cannot replace all human input and generate the same results.