Why Americans Are Buying Cheaper Diamonds
Why now
Thesis: Lab-grown diamonds erode mined-stone pricing power
Catalyst to watch: Further mined-diamond price declines or De Beers cuts
Main risk: Demand recovery could stabilize mined prices
Why it matters
Lab-grown diamonds displacing mined stones pressures margins of mining giants like De Beers.
Details
Natural diamond prices have plummeted roughly 60% since 2022 as lab-grown alternatives take over the engagement ring market. Reporter Liz Napolitano takes a look inside the factory-made diamond boom, the crisis facing mining giants like De Beers, and whether mined stones are finally hitting rock bot
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- youtube · 2026-09-27 14:00 UTC