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Video · ■ Mixed · 1 source confirmed · 2026-09-24 06:55 UTC

Bentley's First Fully-Electric Car Starts at $230,000

Why now

Thesis: High-end EV competition intensifying

Catalyst to watch: Delivery volumes and pricing response

Main risk: Luxury EV demand may disappoint

Why it matters

Bentley's EV entry signals luxury electrification, pressuring incumbent premium brands while validating EV demand at the high end.

Details

Bentley unveiled its first fully electric car, a luxury SUV with pure Merino-wool trim, as the Volkswagen unit seeks to improve profitability and establish itself in the high-end EV market. “We see rising interest in electric cars and way higher acceptance," Chief Executive Officer Frank-Steffen Wal

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