New Emplifi and Semrush Report Finds 66% of Consumers Have Used AI to Research Products or Discover Gift Ideas
Why now
Thesis: AI reshapes shopping discovery, slowly
Catalyst to watch: Retailer or ad-platform AI adoption data
Main risk: Vendor-sponsored survey, unverified sample
Why it matters
Survey claiming two-thirds of consumers use AI for product research; supports AI-driven commerce shift but is vendor-sponsored.
Details
New joint report reveals how AI, social media and search are reshaping the path to purchase NEW YORK, Sept. 29, 2026 /PRNewswire/ -- Emplifi, an AI-powered social media management platform, today unveiled The Social Search and AI Visibility Report, developed in partnership with Semrush,...
Related assets & topics
ConsumerAISources
- prnewswire · 2026-09-29 13:30 UTC