Sushiro's New Chapter in the American Market
Why now
Thesis: Japanese chain bets on US appetite for casual sushi
Catalyst to watch: US store rollout results and yen moves
Main risk: Competition and weak yen squeeze margins
Why it matters
A Japanese chain's US expansion tests demand for mass-market sushi amid a weak yen and rising competition.
Details
Sushiro is betting that the US appetite for raw fish is big enough to accommodate the casual, mass-market model that made the chain a giant in Japan. But headwinds abound, including a weak yen and increasing competition. Bloomberg TV's Shery Ahn has more. -------- More on Bloomberg Television and
Sources
- youtube · 2026-09-28 13:30 UTC