WATCH: Gucci is selling new luxury sneaker models labeled 'Made in China' — a break with its Italian manufacturing tradition that some industry watchers say could undermine the brand's high-end image as it races to win back middle-class shoppers https://t.co/thYLdZlYZl https://t
Why now
Thesis: Luxury brand equity at risk from sourcing shift
Catalyst to watch: Sales data and brand perception surveys
Main risk: Middle-class shoppers may still reject the brand
Why it matters
Gucci shifting sneaker production to China risks diluting its luxury brand equity, which underpins premium pricing and margins.
Details
WATCH: Gucci is selling new luxury sneaker models labeled 'Made in China' — a break with its Italian manufacturing tradition that some industry watchers say could undermine the brand's high-end image as it races to win back middle-class shoppers https://t.co/thYLdZlYZl https://t.co/UoUwM0k0lX
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- x · 2026-09-24 16:50 UTC