SUBARU ANNOUNCES PRICING ON 2027 SUBARU IMPREZA, MOST AFFORDABLE ALL-WHEEL DRIVE COMPACT CAR ON SALE IN U.S.
Why now
Thesis: Affordability push hints at soft auto demand
Catalyst to watch: Monthly auto sales and incentive data
Main risk: Price war compresses industry margins
Why it matters
Subaru cutting Impreza base price $2,000 signals affordability pressure and price competition in autos.
Details
New 2027 Subaru Impreza base trim level starts at $24,595 MSRP, $2,000 lower than entry price for 2026 model 2027 Subaru Impreza RS retains same price as outgoing model Refined 2.5-liter, 180-horsepower SUBARU BOXER® engine standard across Impreza lineup Arriving at Subaru retailers in...
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- prnewswire · 2026-09-24 17:00 UTC