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Video · ▲ Bullish · 1 source confirmed · 2026-09-23 18:27 UTC

Disney+ Price to Jump 13% as Soon as Wednesday

Why now

Thesis: Disney+ pricing power supports streaming profits

Catalyst to watch: Subscriber reaction to price increase

Main risk: Churn offsets pricing gains

Why it matters

Disney+ price hikes lift streaming revenue per user, improving direct-to-consumer economics.

Details

Walt Disney Co. is raising prices on several of its streaming subscriptions, with users being notified as early as Wednesday, according to people familiar with the matter. Bloomberg Intelligence US Media Analyst Geetha Ranganathan discusses the price jump and what it signals for the company and the

Related assets & topics

Walt Disney · DIS

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