Why McDonald's is following Walmart and Amazon into the advertising business
Why now
Thesis: Retailers build ad networks beyond commerce
Catalyst to watch: Ad revenue disclosures next earnings
Main risk: Ad market saturation limits gains
Why it matters
Retail media expands ad inventory, pressuring traditional advertising margins.
Details
McDonald's is following the lead of Amazon and Walmart as it starts its own media network.
Sources
- cnbc · 2026-09-23 18:39 UTC