Netflix is losing viewing hours to YouTube and I don't see the way out | Sozzi Unleashed
Why now
Thesis: Streaming share shift pressures Netflix narrative
Catalyst to watch: Netflix subscriber or engagement data
Main risk: Viewing-hour thesis may not hit revenue
Why it matters
A cited HSBC note argues YouTube is taking viewing hours from Netflix, pressuring engagement and ad economics.
Details
Netflix shares have had a rough two weeks, including a Wells Fargo downgrade. Brian Sozzi walks through an HSBC note titled "Streamers versus YouTube," which argues YouTube is capturing more viewing hours from Netflix and that the gap is widening. The second part of the thesis is the one investors
Sources
- youtube · 2026-09-23 16:30 UTC