Akeneo Survey Finds Shoppers No Longer Take Prices at Face Value
Why now
Thesis: Consumers increasingly resist posted prices
Catalyst to watch: Retail earnings and discounting trends
Main risk: Vendor survey, limited sample detail
Why it matters
Price-comparison behavior and delayed purchases signal consumer price sensitivity, a disinflationary demand signal for retailers.
Details
79% of consumers have delayed a purchase waiting for prices to drop, while 77% have spotted price differences for the same product across retailers or platforms BOSTON, Sept. 23, 2026 /PRNewswire/ -- Akeneo, the Product Experience (PX) leader, today released new PX Pulse survey findings...
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- prnewswire · 2026-09-23 11:30 UTC