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News · ■ Unclear/unknown · 3 sources confirmed · 2026-09-22 16:51 UTC

How marketers protect their data strategy during renewed M&A activity - digiday.com

Why now

Thesis: M&A drives marketing data strategy changes

Catalyst to watch: Continued deal flow

Main risk: Trade-press angle, low signal

Why it matters

Marketers adapting data strategy amid M&A reflects deal-driven integration activity, a soft signal.

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