THE NATURAL DIAMOND COUNCIL RELAUNCHES AS THE DIAMOND COLLECTIVE WITH A NEW STRATEGY TO REIGNITE DESIRE FOR NATURAL DIAMONDS
Why now
Thesis: Rebrand aims to revive natural diamond demand, no equities implicated
Catalyst to watch: Consumer response to new marketing strategy
Main risk: Demand stays weak despite rebrand
Why it matters
Industry marketing body rebrand aims to revive natural diamond demand, but no listed equities or prices are directly implicated.
Details
The Diamond Collective will unite the industry behind a shared ambition: reconnecting people with the rarity, meaning and enduring emotional power of diamonds. LONDON, Sept. 22, 2026 /PRNewswire/ -- Today, the Natural Diamond Council becomes The Diamond Collective unveiling a new global...
Sources
- prnewswire · 2026-09-22 15:08 UTC