Soccer Star Mbappé Leaves Nike to Sign With On
Why now
Thesis: Mbappé to On challenges Nike's football brand dominance.
Catalyst to watch: On sales or Nike football share data.
Main risk: Endorsement impact may be immaterial to results.
Why it matters
Mbappé's move to On challenges Nike's football dominance, shifting brand share expectations.
Details
French soccer superstar Kylian Mbappé is leaving Nike to sign with Swiss sneaker company On. The 27-year-old striker is the World Cup's all-time goal leader. It's said to be a 10 year deal. On shares rose with the news. Randall Williams reports. -------- More on Bloomberg Television and Markets
Related assets & topics
Nike · NKESources
- youtube · 2026-09-18 16:08 UTC