Demand Gen's Next Move: What B2B Marketers Are Betting On for 2027
Why now
Thesis: B2B survey shows returning budget confidence, deeper AI adoption
Catalyst to watch: Follow-up vendor or analyst data
Main risk: Vendor-sponsored, no listed name
Why it matters
A B2B marketing survey reporting returning budget confidence and deeper AI adoption is a soft demand indicator for marketing software, but it is vendor-sponsored and not tied to a listed name.
Details
Activate Releases 10th Annual State of Demand Gen Report, Revealing Shifts in Budgets, AI, Buyer Signals and Pipeline SAN FRANCISCO, Sept. 16, 2026 /PRNewswire/ -- B2B demand generation is entering a new phase. Budget confidence is returning, AI is moving deeper into the marketing and...
Sources
- prnewswire · 2026-09-16 15:30 UTC